Consumer Insights Analyst


Vocus is looking for an experienced Consumer Insights/Market Analyst to join their growing Insights team to facilitate/conduct Consumer and/or Market research that will be used to feed insights for campaigns, identify business opportunities, drive product design and track our overall marketing/brand performance. The ideal candidate will have a demonstrable track record of working cross-functionally in a data-driven, fast-paced, and high-growth company, successfully delivering research projects and insights.
  
Responsibilities include:

  • Work with key stakeholders across the Sales & Marketing teams, as well as the wider Consumer team (as necessary) to co-create, manage and execute a market research roadmap that leads to an ever improving and deepening understanding of our customers
  • Design and execute qualitative and quantitative research, interpreting research findings into actionable insights to inform marketing strategies, and work cross-functionally to facilitate execution
  • Leverage customer and market insights from Market research to inform and make strategic recommendations to senior marketing leaderships
  • Design and manage research leveraging methodology that will yield the maximum insight possible for a given set of business questions to be answered and business decisions to be made
  • Distill data collected via research into impactful insights which impact business decisions that lead to tangibly better business outcome
  • Conduct Market research to gather data on consumer demographics, preferences, needs, and buying habits and communicate these insights to the wider marketing team to help determine and plan campaigns
  • Be the subject matter expert in the principles and concepts of market research and market analytics

  
Candidate requirements:

  • 3+ years of experience in behavioral, market, or customer experience research designing behavioral research or experiments and analyzing datasets
  • Experience partnering with third-party research agencies to facilitate research projects from start to finish, and generate customer and market insights
  • Preferably a Bachelor’s degree in marketing or a social sciences field
  • Experience working cross-functionally in a data-driven, fast-paced organisation
  • Experience working with stakeholders and developing specific research plans based on loosely defined goals
  • Experience using statistical techniques to draw insights from data to make informed recommendations
  • Ability to balance the need for quick turnaround with longer-term strategic efforts
  • Strong teamwork and collaboration skills and self-starter with a strong desire to learn
  • Strong communication, project management, time management and analytical skills
  • Working knowledge of visualisation tools such as Tableau


Before you go...let me tell you a bit about us. We are about market domination and having fun on the way there. We know how to celebrate when we smash it and we know not to sweat the small stuff. We are all about flexible working and, hand-on-heart, practice work life balance. We let you buy more leave and hand it out if you hang around for five years. We have no dress code and we give you a day off on your anniversary. There is sooooo much more, so jump on our careers site or LinkedIn and have a read about us........promise, it will make you smile!Fast-growing, ASX-listed Telco!, Newly created role!, Awesome company benefits!

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