Senior UI/UX Designer
To enable our Uncommon Care promise to our members, employees, and partners, we are continuously optimising our digital offering and capability with a member first approach.
Reporting to the Digital Product Design Lead, this Senior UX/UI Designer is responsible for crafting intuitive, engaging, and accessible digital experiences. At HCF, this role is pivotal in delivering on the organisation’s “Uncommon Care” promise—putting people before profit by designing digital products that are both human-centred and commercially effective.
Senior Product Designer
Reports to: Digital Product Design Lead
Department: Member Experience, Digital and Data
Shape meaningful digital experiences that truly make a difference.
At HCF, we’re building a future where design drives better member outcomes. We’re seeking an experienced Senior Product Designer to join our Digital Enterprise team someone who can bring quality, human-centered design to life and help elevate the role of design across the organisation.
In this role, you’ll lead the design of intuitive digital experiences that guide members through all kinds of journeys: finding and understanding the right products, making trade-offs and assessing value, accessing support, viewing details, lodging claims, and more. You’ll also play a key role in shaping how design is practiced at HCF contributing to our design system, supporting user testing, leading team rituals, and mentoring others. We’ll also invest in your own growth, with a career development plan tailored to the skills and specialisations you want to explore.
What you’ll do
- Design Execution & Innovation
- Lead the design of complex, high-visibility digital products that improve member experiences.
- Simplify complex insurance processes and jargon into clear, usable experiences.
- Create designs that are accessible and inclusive, meeting WCAG and other accessibility standards.
- Contribute to our Design System with well-documented and organised components.
- Use research and testing to inform and validate design decisions.
- Collaboration & Strategy
- Partner with cross-functional teams (Brand, Content, Legal, Risk, Product, Delivery and SMEs) to deliver seamless experiences.
- Work closely with product managers and developers to ensure feasibility and quality implementation.
- Actively participate in sprint planning and agile rituals.
- Scaling Design at HCF
- Advocate for the value of design and embed human-centered practices across the business.
- Support the development of design and asset management systems across all digital touchpoints.
- Shape design principles and ways of working that uplift the broader organisation.
What you bring
Essential
- Proven expertise in human-centered design (UX/UI) across web and mobile platforms.
- Experience simplifying complexity into intuitive user journeys.
- Proficiency in modern design tools (Figma, Sketch, Adobe Creative Suite).
- Experience working in Agile or iterative delivery environments.
- Knowledge of accessibility standards (WCAG) and applying them in design.
- Excellent communication skills - able to advocate for design and influence stakeholders.
- A bias for action, driving momentum and progress through design.
Desirable
- Experience in healthcare, insurance, or other regulated industries.
- Strong user research skills, from interviews to usability testing, A/B testing and journey mapping.
- Knowledge of the international visitor experience in Australia, particularly around student and working visas, to help us design for this important audience.
👉 Ready to design the future of member experience with us?
Apply now and help shape the way Australians connect with healthcare.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
To enable our Uncommon Care promise to our members, employees, and partners, we are continuously optimising our digital offering and capability with a member first approach.
Reporting to the Digital Product Design Lead, this Senior UX/UI Designer is responsible for crafting intuitive, engaging, and accessible digital experiences. At HCF, this role is pivotal in delivering on the organisation’s “Uncommon Care” promise—putting people before profit by designing digital products that are both human-centred and commercially effective.
Senior Product Designer
Reports to: Digital Product Design Lead
Department: Member Experience, Digital and Data
Shape meaningful digital experiences that truly make a difference.
At HCF, we’re building a future where design drives better member outcomes. We’re seeking an experienced Senior Product Designer to join our Digital Enterprise team someone who can bring quality, human-centered design to life and help elevate the role of design across the organisation.
In this role, you’ll lead the design of intuitive digital experiences that guide members through all kinds of journeys: finding and understanding the right products, making trade-offs and assessing value, accessing support, viewing details, lodging claims, and more. You’ll also play a key role in shaping how design is practiced at HCF contributing to our design system, supporting user testing, leading team rituals, and mentoring others. We’ll also invest in your own growth, with a career development plan tailored to the skills and specialisations you want to explore.
What you’ll do
- Design Execution & Innovation
- Lead the design of complex, high-visibility digital products that improve member experiences.
- Simplify complex insurance processes and jargon into clear, usable experiences.
- Create designs that are accessible and inclusive, meeting WCAG and other accessibility standards.
- Contribute to our Design System with well-documented and organised components.
- Use research and testing to inform and validate design decisions.
- Collaboration & Strategy
- Partner with cross-functional teams (Brand, Content, Legal, Risk, Product, Delivery and SMEs) to deliver seamless experiences.
- Work closely with product managers and developers to ensure feasibility and quality implementation.
- Actively participate in sprint planning and agile rituals.
- Scaling Design at HCF
- Advocate for the value of design and embed human-centered practices across the business.
- Support the development of design and asset management systems across all digital touchpoints.
- Shape design principles and ways of working that uplift the broader organisation.
What you bring
Essential
- Proven expertise in human-centered design (UX/UI) across web and mobile platforms.
- Experience simplifying complexity into intuitive user journeys.
- Proficiency in modern design tools (Figma, Sketch, Adobe Creative Suite).
- Experience working in Agile or iterative delivery environments.
- Knowledge of accessibility standards (WCAG) and applying them in design.
- Excellent communication skills - able to advocate for design and influence stakeholders.
- A bias for action, driving momentum and progress through design.
Desirable
- Experience in healthcare, insurance, or other regulated industries.
- Strong user research skills, from interviews to usability testing, A/B testing and journey mapping.
- Knowledge of the international visitor experience in Australia, particularly around student and working visas, to help us design for this important audience.
👉 Ready to design the future of member experience with us?
Apply now and help shape the way Australians connect with healthcare.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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