Member Journey Specialist Loyalty
Help shape the future of health marketing at HCF. We’re looking for a savvy specialist to drive growth across our health, dental and eyecare services through smart, local campaigns and creative collaboration. Make your mark where it matters.
About the Role
We’re looking for a Marketing Specialist to help coordinate and deliver effective loyalty campaigns that align with business objectives and drive member engagement. You’ll be involved in journey design, campaign execution across multiple channels (eDM, SMS, owned and earned), audience segmentation, stakeholder engagement, and performance tracking.
You’ll work closely with teams across member journeys, marketing automation, media, and frontline services to ensure campaigns are timely, compliant, and impactful. This role also includes managing budgets, approvals, and vendor relationships, with a strong focus onoptimisationand continuous improvement.
About You
You have tertiary qualifications in Marketing and/or Communications, and bring strong experience in campaign management and customer journey design. You’re confident managing multiple projects, collaborating with stakeholders, and delivering results. You understand customer marketing fundamentals, have commercial awareness, and bring a flexible, agile mindset to your work.
You’re passionate about customer experience, thrive in fast-paced environments, and share our values: Step Forward; Stay Human; Walk in Their Shoes; Make it Better; Get There Together.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
Help shape the future of health marketing at HCF. We’re looking for a savvy specialist to drive growth across our health, dental and eyecare services through smart, local campaigns and creative collaboration. Make your mark where it matters.
About the Role
We’re looking for a Marketing Specialist to help coordinate and deliver effective loyalty campaigns that align with business objectives and drive member engagement. You’ll be involved in journey design, campaign execution across multiple channels (eDM, SMS, owned and earned), audience segmentation, stakeholder engagement, and performance tracking.
You’ll work closely with teams across member journeys, marketing automation, media, and frontline services to ensure campaigns are timely, compliant, and impactful. This role also includes managing budgets, approvals, and vendor relationships, with a strong focus onoptimisationand continuous improvement.
About You
You have tertiary qualifications in Marketing and/or Communications, and bring strong experience in campaign management and customer journey design. You’re confident managing multiple projects, collaborating with stakeholders, and delivering results. You understand customer marketing fundamentals, have commercial awareness, and bring a flexible, agile mindset to your work.
You’re passionate about customer experience, thrive in fast-paced environments, and share our values: Step Forward; Stay Human; Walk in Their Shoes; Make it Better; Get There Together.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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