Adobe Marketing Platform Lead
We have an exciting project role opportunity for an Adobe Marketing Platform Lead, with potential to extend to other employment opportunities in future. This role is part of Marketing, Membership and Digital and will be focused on the marketing campaign automation platform and ecosystem.
Key responsibilities include but are not limited to:
- Design the future campaign architecture, working in collaboration with Marketing, product teams and technology
- Work with design community for email template framework, components and structures that enhances the RACQ brand
- Support Channel Execution team on data model and activation activities
- Build the basic email framework into AJO including templates and component library
- Contribute to the build of AEP and how it interacts with AJO
- Builds capability across the division on marketing technologies, best-practice marketing guidelines for personalisation and other journey orchestration efforts
- Works closely with Analytics, Technology, and external partners to better utilise data through owned and paid marketing channels
- Focus on building extensible member and consumer audience targeting options for marketing campaigns
- Facilitate team training and upskilling on marketing platforms
About you:
- Extensive, technical experience with Adobe platforms including Journey Optimizer/Campaign, Experience Platform, CDP, Adobe Analytics, Adobe Target
- Experience in building audiences and segments for improved marketing targeting
- Understanding of spam and privacy compliance for direct marketing and personalisation
- Experience in planning and delivering marketing comms journeys
- Ability to code email templates from a design library
- Strong project delivery experience
- Strong interpersonal skills, with the ability to form meaningful relationships with stakeholders
- Experience with database management, data integrity practices, and data modelling
- High-level understanding of data engineering type tasks
- We are open to hybrid or remote work options for the right candidate.
Why join RACQ?
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.
By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2030. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.
RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.
At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.
What we offer you:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:
- Financial benefits and discounts on a range of banking, assistance and insurance products
- Giving back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to 80,000+ online courses.
You can check out all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits
Ready to apply? You’ve got this.
Please Note: to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.
Questions? Please contact tash.murabi@racq.com.au or visit www.racq.com.au/about/careers/our-recruitment-process
RACQ is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.
#LIHYBRID
Work Locations
We have an exciting project role opportunity for an Adobe Marketing Platform Lead, with potential to extend to other employment opportunities in future. This role is part of Marketing, Membership and Digital and will be focused on the marketing campaign automation platform and ecosystem.
Key responsibilities include but are not limited to:
- Design the future campaign architecture, working in collaboration with Marketing, product teams and technology
- Work with design community for email template framework, components and structures that enhances the RACQ brand
- Support Channel Execution team on data model and activation activities
- Build the basic email framework into AJO including templates and component library
- Contribute to the build of AEP and how it interacts with AJO
- Builds capability across the division on marketing technologies, best-practice marketing guidelines for personalisation and other journey orchestration efforts
- Works closely with Analytics, Technology, and external partners to better utilise data through owned and paid marketing channels
- Focus on building extensible member and consumer audience targeting options for marketing campaigns
- Facilitate team training and upskilling on marketing platforms
About you:
- Extensive, technical experience with Adobe platforms including Journey Optimizer/Campaign, Experience Platform, CDP, Adobe Analytics, Adobe Target
- Experience in building audiences and segments for improved marketing targeting
- Understanding of spam and privacy compliance for direct marketing and personalisation
- Experience in planning and delivering marketing comms journeys
- Ability to code email templates from a design library
- Strong project delivery experience
- Strong interpersonal skills, with the ability to form meaningful relationships with stakeholders
- Experience with database management, data integrity practices, and data modelling
- High-level understanding of data engineering type tasks
- We are open to hybrid or remote work options for the right candidate.
Why join RACQ?
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.
By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2030. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.
RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.
At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.
What we offer you:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:
- Financial benefits and discounts on a range of banking, assistance and insurance products
- Giving back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to 80,000+ online courses.
You can check out all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits
Ready to apply? You’ve got this.
Please Note: to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.
Questions? Please contact tash.murabi@racq.com.au or visit www.racq.com.au/about/careers/our-recruitment-process
RACQ is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.
#LIHYBRID
Work Locations
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