Our Differentiators


Super Retail Group

Products and Innovation

Identifying and launching innovative brands, products, services and concepts quicker than our competitors whilst maintaining the relevance of our core range.

Passionate Team Members

Providing opportunities and maintaining a culture that attract, develop, engage and retain loyal and passionate team members.

Customer Engagement

Having a clear understanding of our customers' requirements and delivering friendly, informative, engaging customer experiences which allow them to shop their way.

Partner Engagement

Developing collaborative business relationships with our partners to enable delivery of mutual goals.

Business Systems

Leveraging our core systems, infrastructure and processes to provide agile and cost effective multi-channel solutions.

Speed and Discipline

Executing our plans with speed and discipline to ensure we achieve our objectives