Who We Are


Our story

Like the business builders we serve, Sage began as a modest British startup with a big ambition.

Our founder David Goldman wanted to automate accounting processes in his own business. Working with a team of Newcastle University students, he developed software to make it happen—and realised other businesses could benefit from this too. In 1981, our founder David Goldman faced a problem. He wanted to create quotes quickly for his print business and keep track of his accounts. So David worked with a team from Newcastle including Dr. Paul Muller, a computer expert who worked with NASA, and student Graham Wylie. Some eight years later, Sage was listed on the London Stock Exchange with a £20m valuation.

Sage has over 12,000 employees and serves millions of customers in 24 countries across Europe, Africa, Australia, Asia, Latin America and North America.

What we do

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.

We help drive today’s business builders with a new generation of solutions to manage everything from money to people.

Our social and mobile technology provides live information to enable our business builders make fast, informed decisions anytime, anywhere in the world. We support our business builders for life by offering choice, support, expertise and innovation. We champion their causes and provide world-leading advice and support when you need it most.

Our vision


To transform the way people think and work, so their organisations can thrive.


We want to become a great SaaS company for our customers and colleagues alike.

3 Lenses

These are our main areas of focus:

  • Customer Success
  • Colleague Success
  • Innovation

Our values

Customers first

Our customers are at the heart of everything we do—they are why we are here, and we wouldn't exist without them.


We are agile and action orientated; we keep things simple, deliver at pace and over achieve.

Do the right thing

Our colleagues are aligned and we trust each other to do the right thing to enable our customers to succeed.


We create new ways of doing things and deliver innovative solutions which our customers need to help their business grow.

Make a difference

Sage is a great place to work and our colleagues make a positive difference to our local communities by relentlessly supporting our customers and their businesses to be successful.