Our values

Our values shape how we behave to deliver our Bupa 2020 strategic vision fulfilling our purpose:

Passionate

• Full of energy and inspiration
• Love what we do and why we do it
• Love our customers.

Caring

• Big-hearted and compassionate
• Treat people with respect and kindness
• Everyone and everything matters.

Open

• Seek new ideas and other points of view
• Share freely
• Really listen and understand
• Embrace diversity

Authentic

• True to yourself
• Genuine and honest
• Say what we mean, mean what we say

Accountable

• Always responsible
• Take ownership
• Make it happen

Courageous

• Be brave
• Dare to try
• Speak up

Extraordinary

• Go above and beyond
• Be the best we can dream to be
• Deliver outstanding results.