Getting to know FlexCoach Betsy Shepard Reed

Getting to know FlexCoach Betsy Shepard Reed

1.What is your career history?

I’ve spent over 20 years as an HR Specialist in Learning and Development. My history includes substantial contributions in both the public and private sectors, which has given me great insight into what employers look for. My early career was spent in honing my training and coaching skills in a values-led company. I then transitioned into running management development and job application programs in the government, private and not-for-profit sectors. In every role, I have taught hiring managers how to recruit, which has helped me to help job applicants. I moved into private practice in 2014, while keeping my finger on the pulse of the employment market through a range of projects.

2.What was your motivation to become a coach?

When I started my family, I left my city-based job of over 15 years in favour of something local, where I could balance work with spending time at home. I took a role in local government, where I frequently worked with people facing the stress of organisational restructures. I quickly realised how common it is for people to have fabulous industry skills and knowledge, but have strong job application skills. I was inspired to develop my coaching and résumé writing skills to help people put their best foot forward.

3.Do you have any particular areas of coaching expertise?

Vocational assessment through a narrative approach

Job application and interview coaching

Résumé development and tailoring

Selection criteria development

LinkedIn Profile development and tailoring

Management skills development including feedback, coaching and performance management

4.What do you love most about coaching?

I love helping people to find and recognise what they have to offer. Supporting people to move from confused or concerned to being clear, confident and prepared is very rewarding!

5.How do you define success?

Success is about the continual process of creating the life you want, living not according to a wage or a title, but according to one’s own values and inner compass.

6.What is your vision for women in the workplace?

My big, hairy, audacious goal for women in the workplace is for us to always look for opportunities to be our best selves. Whether we want to dig ditches or be CEOs, we should look to maintain currency and grow. We should be prepared to actively choose our speed, change gears when appropriate, and know that not every career path follows a straight line.

“Happiness does not come from a job. It comes from knowing what you truly value, and behaving in a way that’s consistent with those beliefs.”
Mike Rowe

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