1:1 Marketing Manager


This role is responsible for leading Commanders 1:1 marketing program. Working with a range of stakeholders the 1:1 Marketing manager will identify, develop and manage a portfolio of marketing campaigns to drive acquisition, usage and retention across Commanders product portfolio in line with business targets.  In addition, this role carries a responsibility for leadership of Commanders 1:1 SMB database development and marketing automation CAPEX programs.

Responsibilities: 

  • 1:1 Marketing plan
  • Develop quarterly marketing plan
  • Execute the product roadmap with maximum sales impact
  • 1:1 Campaign Management
  • Identification of 1:1 demand generation activities including target market selection & list generation
  • Oversee production/management of 1:1 marketing campaigns
  • Execution of marketing and lifecycle service comms executed via Marketing cloud
  • 1:1 contact strategy, execution & compliance
  • Define Commanders 1:1 contact strategy spanning marketing and service messages across the product portfolio
  • Ensure compliance with marketing opt outs, SPAM act & other relevant regulatory requirements
  • Database development & and Marketing automation program
  • Lead the development of Commanders SMB prospect database & marketing automation programs
  • 1:1 Campaign performance
  • Deliver reporting requirements to measure the effectiveness of our 1-1 activity
  • Data insights and analytics
  • Drive sales, usage and retention through the delivery of customer/business insights
  • Identify key lifecycle events and develop campaign activities to harness these
  • Management of Commanders 1:1 marketing budget across both working and non-working activities aligned to Commanders business plan

Skills:

  • 5 years experience in similar roles within the services sector including indepth knowledge of 1:1 theory and application in consumer/SMB markets
  • Previous experience leading teams of marketing professionals
  • Proven track record leading the successful stand-up of marketing automation platform/s
  • Experience leveraging customer data with demonstrable track record of sourcing new data to drive marketing performance
  • Commercial acumen – experience managing budgets, establishing reporting frameworks and driving ongoing optimisation in line with commercial objectives
  • Experience establishing and executing marketing plans leveraging key points of differentiation to deliver strong business results

Attributes:

  • Excellent customer focus with track record of leveraging customer insights to deliver business outcomes
  • Demonstrates proactive team work and collaboration with others
  • Ability to drive to achieve outcomes in a changing environment
  • Effectively manages their time, resources and relationships to ensure that work is completed efficiently

And just before you go... a bit more about us. We are about market domination and having fun on the way there. We know how to celebrate when we smash it and we know not to sweat the small stuff. We are all about flexible working and hand on heart practice work-life balance. We let you buy more leave, and hand it out if you hang around for 5 years. We have no dress code and we give you a day off on your anniversary. There is sooooo much more, so jump on our careers site or LinkedIn and have a read about us........promise, it will make you smile!

https://www.vocusgroup.com.au/careersNewly created role!, Fast-growing, ASX-listed Telco!, Fast-growing, ASX-listed Telco Great Career Opportunity!

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