Integrated Marketing Programs Specialist - Return To Work


Key Areas of Responsibility and Tasks

Expectation overview for SAP Education Marketing Program:

Manages planning, development, content, budget, project management, and successful implementation of integrated marketing programs for audiences, including awareness, demand generation, pipeline building, acceleration, loyalty, advocacy, and customer retention. Works with relevant internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Aligns with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to support creation of SAP Education specific programs and campaigns.

Plan, develop and execute campaigns - identify targets, data, value propositions, and tactics to achieve defined goals working with Marketing Execution.

Evaluate overall performance, including business progress, campaign performance, and pipeline impact in order to optimize programs. Collect and syndicate best practices.

Develop Content and Messaging - Build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer retention, and other strategic purposes, combining market insights, business objectives, knowledge of relevant elements of the SAP Education portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Make use of best practices to create repeatable processes and content.

Digital Support – Work with the Digital Manager in the APJ Education team to build SAP’s digital presence and to track and report on digital execution.

Market Research & Insights - Gather and synthesize market insights and company objectives. Understand and define the target audience and its preferences, needs, and challenges.

Participate in Planning - Work based on guidance from APJ Head of Business Development with Global Marketing and SAP Education Regional Team, local MU Head to determine goals for region, market unit, country, or route to market and translate into specific programs. Ensure programs and campaigns are aligned with stated strategic goals.

Manage asset development and deliver, together with Global Marketing audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality marketing programs.

Customer Success Stories – Responsible for working with the Global Marketing and local sales team to create the customer success stories for marketing purposes.

Stakeholder Management - Align with business stakeholders in order to ensure marketing programs closely align to business and sales goals. Support/enable the sales organization through delivery of key customer assets and stories.

Drive program activation and acceleration within region, market unit, or country.

Utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets.

Competencies & Skills

  • Specialist that can develop a plan and execute a strategy driving a shift from traditional demand generation activities to a more digital approach
  • Strong communications skills and interpersonal skills with ability to work collaboratively across the organization and obtain positive visibility and credibility quickly.
  • Good business acumen, with an ability to understand the numerous educational business drivers required to develop into a trusted educational advisor.
  • Self-starter with ability to operate collaboratively and influence key stakeholders in a matrix environment.
  • Understanding of Lead Generation and overall 4 QR pipeline coverage within the domain of Educational Solutions
  • Creative and Innovative, with hands-on business skills, who can drive change and simplification.

Job Specific Competencies & Skills

  • Marketing Analysis & Measurement
  • Story Telling
  • Digital Skills
  • Online Marketing
  • Content Strategy & Development
  • Marketing Strategy Development
  • Integrated Planning & Budgeting
  • Experience & Educational Requirements
  • Experience & Language Requirements
    • 3-5 years of related experience
      Project management (small to mid-scale projects)
      Working in a team environment
  • Education
    • Bachelor's degree or equivalent required

    Additional Competencies & Skills

    • Influencing
    • Knowledge of Marketing Fundamentals
    • Organizational Agility
    • Project Management
    • Strategic & Tactical Marketing Aptitude
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