Marketing Manager

Lendlease is one of the world’s leading property and infrastructure groups. Our vision is to create the best places not just for our clients and communities, but especially for our employees.

Our Communities Development business is renowned for designing safe, welcoming communities with the best facilities for people to live, work, learn and play. They’re places that combine appealing architecture and vibrant urban meeting spaces with parks, waterways, green open spaces and leafy streetscapes.

We are currently seeking an experienced, commercially astute Marketing Manager to join this successful team for a 12month fixed-term contract.

Reporting to the State Marketing Manager this role is responsible for developing and implementing the overall positioning, branding and marketing/retailing strategies across projects including the implementation of key campaigns and initiatives.

In this role you will oversee marketing budgets, develop and manage marketing and communications plans, manage publicity opportunities and assist in the positioning of Lendlease Communities within the region. Additionally, you will have accountability for monitoring and analysing the land sales market and competitor activity to provide up to date market intel to the project teams and regional business unit plus oversee the development of product and pricing strategy for your key project.

Day to day responsibilities:

  • Provide market updates and identify strategic opportunities for the positioning and product development on your key project in conjunction with the project team.
  • Draw insights and communicate to the project team on marketing activity using digital dashboards including but not limited to; Google analytics, Eloqua, Tableau and Salesforce
  • Develop briefs for brand compliant integrated campaigns for targeted segments including collateral, digital activities and social content through approved marketing suppliers internally and externally.
  • Manage the execution of marketing activities to ensure timely delivery of integrated activities and monitoring of ROI.
  • In conjunction with the Regional Sales Manager develop sales and release strategy and develop tactical sales support strategies at point of sale

To be successful in this role you are a marketing specialist, with related qualifications and ideally recent exposure to the property development or residential land market. Your wealth of experience in project brand development, communication strategies, digital and social media strategies and data analysis will be highly valued, as will your ability demonstrate a creative flare to enable the delivery of ‘best in class’ outcomes. You will be able to demonstrate strong influencing skills, and experience dealing with industry relevant stakeholders.

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets all of us up for success.

If you aspire to grow your career in a challenging and leading edge environment, then you will have a future with great possibilities with us. Apply online now

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