We are seeking an experienced Marketing Manager to join our centre management team to deliver the marketing strategy for Macarthur Square shopping centre. Macarthur Square opened its redevelopment in early 2017 with a flagship David Jones store, a relocated and improved Coles supermarket, a new Aldi supermarket and Harris Scarfe store. The redevelopment delivered a brand new Fresh Food Market Hall and a collection of new dining offers as part of a brand new alfresco Dining Terrace.
This role will see you supervise and coordinate Retail Marketing activities, implementing initiatives and strategies to optimise sustainable sales and build brand equity in the largest centre in the South-West Sydney region. You will be responsible for developing and delivering a strategic marketing plan and budget, rolling out campaigns from inception to completion, including post-campaign analysis.
Develop and maintain a comprehensive understanding of the centre's key issues, competitor activity, trade area demographics and trading patterns. You will assist with the monitoring and analysis of key performance indicators, including sales, traffic and PR. As the centre’s valued Marketing SME, you will be in a position to manage valuable relationships with a range of key stakeholders, including customers, retailers, local community groups, senior management, external partners and suppliers.
A Marketing degree supported by proven experience in a similar retail centre promotion, events and budget management role will be essential. A sound understanding of key principles relating to shopping centre marketing and retail operations, or the ability to rapidly acquire such knowledge, will also be key. Excellent time management and stakeholder relationship and management are also critical. Equally important will be a passion for implementing carefully planned strategies and measuring the results.
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