Digital Communications Manager


Citi is more than a global financial services company. It’s an engine for progress. Join us, and you’ll have the chance to get involved in progress in all its shapes and forms, right across the world. From the micro to the macro, from Australia to Zambia, the work we do has real positive impact. Wherever you are and whatever you do, progress starts here.

We’ve built a world famous, trusted brand over 200 years of continuously evolving financial services. And today, our influence continues to grow: with financial operations in 100 countries and 100 currencies. We have 200 million different clients, including some of the biggest names in the industries, sectors, businesses and governments that we serve every day. It all adds up to an exciting place to be for talented, ambitious people who want to build a truly remarkable career.

We are seeking an experienced and strategically minded digital communications professional to work in Citi’s Sydney office, reporting in to the Head of Corporate Affairs for Australia and New Zealand. The position has no direct reports under it, but will work in close partnership with the rest of the Citi Corporate Affairs team and key internal stakeholders.

The Digital Communications Manager will work with the Head of Corporate Affairs and the lines of business on developing a digital communications strategy for Citi in Australia and NZ. The person will have primary responsibility for social media and for digital aspects of our internal and external communications.

They will have sole responsibility for developing a digital content strategy across the Australia & NZ franchise and will work closely with digital banking and marketing teams in the consumer business around external consumer campaigns.

Key Accountabilities

The role has the following accountabilities in conjunction with other team members:

  • Work with the Head of Corporate Affairs to develop and implement an integrated digital communications strategy that supports the business.
  • Work with regional and global social media teams to ensure compliance with Citi's global policies.
  • Monitor and analyse our digital channels, including social media, websites (internal and external) and other digital media and use the results to improve their effectiveness.
  • Improve the usability and of Citi’s franchise-level websites and be responsible for content, working with other Corporate Affairs members


Technical Competency Requirements

  • There is a strong focus on providing advisory support for senior management which requires being comfortable working with the most senior levels of management.
  • Previous communications experience, must include Financial Services
  • Strong understanding of both traditional and social media
  • Exceptional written skills
  • Creative/design skills
  • Strong visual media skills
  • Highly analytical
  • The ability to meet deadlines
  • Strong team player
  • Ability to develop internal networks

Behavioural Competency Requirements

  • Accountability and Execution - Consistently operate at a high standard of quality and accuracy and within required timeframes to ensure decisions are acted upon and outcomes delivered
  • Adapts to Change - Adapt to circumstances, accept new ideas and change initiatives and adapt interpersonal style accordingly to suit different people or situations
  • Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions.
  • Build Effective Working Relationships - Develop and use collaborative relationships to facilitate the accomplishment of business goals.
  • Innovation - Generate new / innovative solutions to address business issues
  • Plans and Organises - Establish course of action for self and others and plan to ensure work is completed efficiently and within deadlines.
  • Professional Disposition - Demonstrate behaviours conducive to a professional financial services organisation.

When you work at Citi, you’ll be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and leverage the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi continues to be an Employer of Choice for Women and supports a flexible work environment.

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  • Primary Location: APAC-AUS-NS-Sydney
  • Job Category: Comms & External Relations
  • Schedule: Full-time
  • Education Level: None
  • Shift: Day Job
  • Employee Status: Regular
  • Travel: No
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