Assistant Acquisition Strategy Manager


The Assistant Acquisition Strategy Manager for Citi Credit Cards will support the Acquisition team in developing and implementing strategies, plans and campaigns to maximise the acquisition of profitable Credit Card and Consumer Loans customers. The candidate will also develop a deep understanding of Credit Cards & loans market, financials and competitive landscape as part of the role.

Key Responsibilities:

  • Develop and implement customer segments, acquisition plans and targeted campaigns to optimize customer acquisition and growth
  • Gain an in depth understanding of acquisition channels and the competitive landscape to create a best in class customer proposition
  • Develop new acquisition channels leveraging Citi’s capabilities and brand affinity
  • Achieve new to bank and cross-sell account targets utilising multiple acquisition marketing channels
  • Conduct Customer research and use the insights to develop market leading on boarding experience for the new customers.
  • Manage campaign offer fulfillment, including set-up, testing and implementation
  • Work closely with key stakeholders such as Digital, Compliance, Telesales, Product and Brand to ensure marketing campaigns are delivered within agreed timelines
  • Develop detailed plans for successful launch of campaign activity
  • Work closely with analytics function to develop campaign tracking, analysis and knowledge transfer the learnings for future campaigns
  • Maintain, update and distribute all campaign and acquisition reporting
  • Own and manage channel processes and procedures, ensuring they are compliant to Citi standards
  • Support the team in other projects/activities as and when required including key project work for new technology enhancements

Key Competencies:

  • Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
  • Adapt to change in a fast paced environment – flexibility to adapt to an ever-changing environment, while maintaining focus and drive
  • Ability to multi-task – able to manage time and competing priorities to deliver effective outcomes
  • Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals
  • Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology

Key Skills & Qualifications:

  • Bachelor degree in Marketing or related discipline
  • Minimum 3 years in Marketing; experience in banking or telco considered a plus
  • Strong background in direct response and digital marketing, with experience in branch or retail distribution considered a plus
  • Highly analytical and strong understanding of campaign analytics
  • Excellent MS Office Skills

Diversity Summary

When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.

Personal information (as defined in the Privacy Act 1988) will be handled in accordance with our Privacy Policy. Please see www.citi.com.au/privacy

#LI-W

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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - AU

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Time Type :

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Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE.

To view the "EEO is the Law" poster CLICK HERE. To view the EEO is the Law Supplement CLICK HERE.
To view the EEO Policy Statement CLICK HERE.
To view the Pay Transparency Posting CLICK HERE.


The Assistant Acquisition Strategy Manager for Citi Credit Cards will support the Acquisition team in developing and implementing strategies, plans and campaigns to maximise the acquisition of profitable Credit Card and Consumer Loans customers. The candidate will also develop a deep understanding of Credit Cards & loans market, financials and competitive landscape as part of the role.

Key Responsibilities:

  • Develop and implement customer segments, acquisition plans and targeted campaigns to optimize customer acquisition and growth
  • Gain an in depth understanding of acquisition channels and the competitive landscape to create a best in class customer proposition
  • Develop new acquisition channels leveraging Citi’s capabilities and brand affinity
  • Achieve new to bank and cross-sell account targets utilising multiple acquisition marketing channels
  • Conduct Customer research and use the insights to develop market leading on boarding experience for the new customers.
  • Manage campaign offer fulfillment, including set-up, testing and implementation
  • Work closely with key stakeholders such as Digital, Compliance, Telesales, Product and Brand to ensure marketing campaigns are delivered within agreed timelines
  • Develop detailed plans for successful launch of campaign activity
  • Work closely with analytics function to develop campaign tracking, analysis and knowledge transfer the learnings for future campaigns
  • Maintain, update and distribute all campaign and acquisition reporting
  • Own and manage channel processes and procedures, ensuring they are compliant to Citi standards
  • Support the team in other projects/activities as and when required including key project work for new technology enhancements

Key Competencies:

  • Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
  • Adapt to change in a fast paced environment – flexibility to adapt to an ever-changing environment, while maintaining focus and drive
  • Ability to multi-task – able to manage time and competing priorities to deliver effective outcomes
  • Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals
  • Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology

Key Skills & Qualifications:

  • Bachelor degree in Marketing or related discipline
  • Minimum 3 years in Marketing; experience in banking or telco considered a plus
  • Strong background in direct response and digital marketing, with experience in branch or retail distribution considered a plus
  • Highly analytical and strong understanding of campaign analytics
  • Excellent MS Office Skills

Diversity Summary

When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.

Personal information (as defined in the Privacy Act 1988) will be handled in accordance with our Privacy Policy. Please see www.citi.com.au/privacy

#LI-W

-------------------------------------------------

Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - AU

------------------------------------------------------

Time Type :

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE.

To view the "EEO is the Law" poster CLICK HERE. To view the EEO is the Law Supplement CLICK HERE.
To view the EEO Policy Statement CLICK HERE.
To view the Pay Transparency Posting CLICK HERE.

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