Digital Journey & Leads Optimisation Specialist


The Digital Journey & Lead Optimisation Specialist is responsible for mapping and refining digital journeys ensuring that we optimize leads and opportunities from both external comparison sites, marketing activity and organic traffic sources to maximise the sales potential and pipeline.

Your key responsibilities will be to:

  • Measure, track and interpret customer online behaviour and insight in order to maximise sales conversion potential
  • Implement a continuous improvement strategy to optimise sales and service pathways, reduce friction and ensure the best customer experience and minimise leakage
  • Monitor competitor activity on comparison sites closely and make recommendations for how AGL could respond
  • Builds, develops and demonstrates a deep domain knowledge of Digital Sales. Understands how Digital Sales operates and influencing issues that can degrade Sales performance
  • Work closely with product and Pricing on a multi propositional product strategy which best drives qualified leads from external sites into agl.com.au
  • Provides expert commentary, insights and thought leadership on our approach to maximizing leads from comparison sites, marketing traffic and organic visits

To be successful, you’ll have:

  • Extensive experience in a Digital Sales Environment
  • Channel management experience and detailed understanding of e-commerce, conversion technology solutions and digital marketing
  • Experience of how you have helped drive and improve sales on digital platforms with a good understanding of the sales funnel process
  • Strong analytical and financial acumen
  • Strong communication, influencing and negotiating skills
  • Experience managing partner websites would be highly regarded

What’s in it for you?

You’ll be working in an A-grade building with state of the art activity based working facilities. Being supported by our new flexible ways of working. We call it Smarter Working.

You’ll get the opportunity to work with some of the most engaged and innovative people in the business. Being exposed to more opportunities to advance your skills and career.

Working in a company the size of ours the sky’s the limit for your career aspirations and we’re focused on investing in you.

About us

It truly is an exciting time to be part of AGL Energy as we lead the way in generating sustainable energy solutions for all Australians.

With a heritage of over 175 years and listed in the top 50 companies on the ASX, AGL offers a genuinely diverse, safe and supportive work environment, where "actions not words" fosters a culture of achievement and personal development.

Come with us on a journey of exploration and creativity, doing the same things differently, better, faster by encompassing innovation and passion for a more sustainable world.


The Digital Journey & Lead Optimisation Specialist is responsible for mapping and refining digital journeys ensuring that we optimize leads and opportunities from both external comparison sites, marketing activity and organic traffic sources to maximise the sales potential and pipeline.

Your key responsibilities will be to:

  • Measure, track and interpret customer online behaviour and insight in order to maximise sales conversion potential
  • Implement a continuous improvement strategy to optimise sales and service pathways, reduce friction and ensure the best customer experience and minimise leakage
  • Monitor competitor activity on comparison sites closely and make recommendations for how AGL could respond
  • Builds, develops and demonstrates a deep domain knowledge of Digital Sales. Understands how Digital Sales operates and influencing issues that can degrade Sales performance
  • Work closely with product and Pricing on a multi propositional product strategy which best drives qualified leads from external sites into agl.com.au
  • Provides expert commentary, insights and thought leadership on our approach to maximizing leads from comparison sites, marketing traffic and organic visits

To be successful, you’ll have:

  • Extensive experience in a Digital Sales Environment
  • Channel management experience and detailed understanding of e-commerce, conversion technology solutions and digital marketing
  • Experience of how you have helped drive and improve sales on digital platforms with a good understanding of the sales funnel process
  • Strong analytical and financial acumen
  • Strong communication, influencing and negotiating skills
  • Experience managing partner websites would be highly regarded

What’s in it for you?

You’ll be working in an A-grade building with state of the art activity based working facilities. Being supported by our new flexible ways of working. We call it Smarter Working.

You’ll get the opportunity to work with some of the most engaged and innovative people in the business. Being exposed to more opportunities to advance your skills and career.

Working in a company the size of ours the sky’s the limit for your career aspirations and we’re focused on investing in you.

About us

It truly is an exciting time to be part of AGL Energy as we lead the way in generating sustainable energy solutions for all Australians.

With a heritage of over 175 years and listed in the top 50 companies on the ASX, AGL offers a genuinely diverse, safe and supportive work environment, where "actions not words" fosters a culture of achievement and personal development.

Come with us on a journey of exploration and creativity, doing the same things differently, better, faster by encompassing innovation and passion for a more sustainable world.

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