Digital Insights Analyst- Optimisation

About the Role 

AGL has embarked on a large organizational wide Customer Experience journey and at the heart of this is making decisions based on data. The Digital Optimisation Analyst will be focused on running reports, mining data and providing insights and recommendations to the Optimisation team to uplift digital sales and digital adoption, and provide customers with communication, interactions and solutions at a time/place most relevant to their needs.

Key Responsibilities

  • Monitor overall digital performance – web analytics being the barometer of that performance
  • Analyse customer journeys and pain points
  • Draw data insights to inform the optimisation roadmap
  • Identify opportunities for A/B and multivariate tests, define success metrics and conduct post-test analysis
  • Forecast business uplifts from individual test initiatives
  • Monitor live test/targeting activity results to ensure uplift is in-line with forecast
  • Uncover and report on distinctions between each persona or segment’s digital behaviour in the customer journey which is not always symmetrical or linear
  • Identify opportunities for behavioural & demographic targeting activities based on results from tests and previously learned segment insights

About You

  • Background in data reporting, analytics, digital marketing, or digital optimisation/personalisation
  • Understanding of optimisation and personalisation
  • Experienced in analytics technologies (e.g. Adobe)
  • Experienced in pulling insights from digital analytics – Google Analytics, Adobe or similar
  • Experienced in working in an Agile environment with technical teams
  • Stakeholder engagement and collaboration skills


What’s in it for you?

You’ll be working in an A-grade building with state of the art activity based working facilities. Being supported by our new flexible ways of working. We call it Smarter Working.

You’ll get the opportunity to work with some of the most engaged and innovative in the business. Being exposed to more opportunities to advance your skills and career.

Working in a company the size of ours the sky’s the limit for your career aspirations and we’re focused on investing in you.

About Us 

It truly is an exciting time to be part of AGL Energy as we lead the way in generating sustainable energy solutions for all Australians.  With a heritage of over 175 years and listed in the top 50 companies on the ASX, AGL offers a genuinely diverse, safe and supportive work environment, where "actions not words" fosters a culture of achievement and personal development.

How to Apply

Come with us on a journey of exploration and creativity, doing the same things differently, better, faster by encompassing innovation and passion for a more sustainable world.

Apply now to the AGL Careers team via the online application link.

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