Digital Adoption Optimisation Lead

AGL Energy

About the Role 

AGL is making the digital channel and customer experience a priority and at the heart of this is growing the digital channel adoption and ensuring we manage and improve digital service interactions to meet and exceed expectations.

This role plays a key part in AGL realizing this vision, the Digital Optimisation & Personalisation Lead sits within the Digital Channel team and is responsible for planning, prioritising, coordinating and reporting on AGL’s testing and targeting program across the website, sales funnel and secure channels.

Key Responsibilities

  • Identify objectives and implement A/B and multivariate tests, identify success metrics and conduct post-test analysis
  • Identify and implement behavioural & demographic targeting activities based on results from tests, campaign requirements, or previously learned segment insights
  • Utilise behavioural insights, data, research, and best practise to improve conversion rate and performance of the digital channels.
  • Identify opportunities from analytics data and insights
  • Define, measure and report on success metrics in the digital channel
  • Work with the Analytics Lead to uncover distinctions between each persona, segment, digital behavioural in the customers journey which is not always symmetrical or linear. Deliver personalised digital experiences tailored for the customers to address pain points, moments of truth and opportunities to surprise and delight
  • Make recommendations and create content for specific segments, personas and behaviours at different stages of the customer journey
  • Develop strategies for measuring content quality, usage, and customer needs as they evolve
  • Educate stakeholders on the importance of maintaining a whole-of-customer view and central prioritisation framework
  • Investigate, gather, research and organize data to inform decision making. Keep an ongoing record of test and learn activities and share findings with relevant stakeholders

About You 

  • Solid experience working in the Digital Channel
  • Degree or Masters in Data, Business, IT, Marketing is preferable
  • Background of working with digital metrics – setting, measuring, and deriving insights
  • Able to understand customer pain points and to put yourself in the customer's shoes
  • Passionate about digital and providing an exceptional digital service experience
  • Excellent communication, reporting and influencing skills and confidence in presenting to senior leadership
  • Experience in continuous improvement and optimising the digital channel
  • Excellent skills in understanding data, able to think through a problem and provide insightful hypothesis and recommendations

About us 

It truly is an exciting time to be part of AGL Energy as we lead the way in generating sustainable energy solutions for all Australians.  With a heritage of over 180 years and listed in the top 50 companies on the ASX, AGL offers a genuinely diverse, safe and supportive work environment, where "actions not words" fosters a culture of achievement and personal development.

What's in it for you?

You'll be working in an A-grade building with state of the art activity based working facilities. Being supported by our new flexible ways of working. We call it Smarter Working.

You'll get the opportunity to work with some of the most engaged and innovative in the business. Being exposed to more opportunities to advance your skills and career.

Working in a company the size of ours the sky's the limit for your career aspirations and we're focused on investing in you.

30% employee discount on usage and service charges for AGL gas and electricity.

Apply Today

Embrace a change where your actions will make a difference. Apply today!

Apply now to the AGL Careers team via the online application link. 

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